Your customers want to find quality information on the internet that helps them solve a problem. They do not want to read an advertisement. This is at the heart of the benefits of a quality content marketing strategy, building relationships with those who read your content in order to establish trust. If your readers trust you and view you as an authority, they will be more likely to respect your opinion and purchase from you.
Eighty-five percent of businesses today are using content marketing, but effective content marketing is very rare. That’s because creating effective content and getting it to those who want to read it is easier said than done. Blue fox Media is very experienced in creating quality content marketing strategies that will build trust and lasting relationships with your customers, build awareness and recognition of your brand, and generate traffic to your site and improve your lead generation.
Email marketing sounds so 2003, but in the right hands it can be a powerful tool to keep customers engaged with your products and services and generate new sales. We have many years of experience building targeted email marketing lists, writing compelling content that keep your customers interest, as well as eye catching subject lines that lower the chances of having your emails end up in the recycle bin.
Wouldn’t it be wonderful if the world was filled with eager customers ready to throw money at you for your products and services? Unfortunately, sales are never that simple. Customers are significantly more complex, going through several stages on the road to a purchase.
- At this stage, the customer recognizes a problem they need to solve and becomes aware of your product or service as a possible solution.
- Sometimes called the research stage, at this point, the customer gathers information about their available options. They also weigh your product or service against your competitors.
- Often thought of as the trickiest stage in the sales funnel, the customer, in this stage, has completed their research and now weighs the pros and cons of their options on the way to a purchase.
- A stage that is often overlooked by inexperienced marketers, the retention stage is time where you maintain engagement with customers, greatly increasing the likelihood of future purchases or keeping memberships.
Each of these stages is an opportunity to strengthen customer’s commitment to purchasing from you. Maximizing your opportunities is the art of the sales funnel. This is where Bluefox shines. Let us show you how improving your sales funnels can increase the chances of turning prospects into clients.
What a great company!
Very attentive service. They are always there to answer the phone if I have questions or concerns. They did a great job for me, walking me though every step of my marketing campaign.
Always a Pleasure!
These guy always go above and beyond to meet my marketing needs. I highly recommend them!